The Boy Who Wasn't Scared To Dream | Bread Charity

The Boy Who Wasn't Scared To Dream

A special thank you to Ferrari for giving its kind permission to use illustrations of their sports cars in this book, which also features an afterword by Flavio Manzoni, Ferrari Chief Design Officer.

Explore the incredible story of Billy, a young boy who defied all odds to pursue his dreams. Along his adventurous path, he forges a profound connection with a special companion, setting the stage for a remarkable tale of resilience and self-belief.

From the Author: I founded this charity when I was 22. Growing up in a tiny city with many inequalities as kids we thought that's what the rest of the world is like. I will make change than wait for it to happen. Change comes from pain and unwavering will to improve the world. This is a surreal collaboration, and your support would be much appreciated. I hope you enjoy the story. It's a very unique project.

100% will be donated. Sales will not cover costs or time taken for illustrations which are all hand drawn, it will all go to charity. A Picture book for children that adults can relate to and enjoy too! A must have for your coffee table.

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Some Of Our Projects:

Bread is a charitable organization dedicated to enhancing educational experiences and opportunities for children. We focus on creating engaging, enjoyable learning environments that motivate students to attend school and participate actively in their education. Our initiatives are designed to address long-term societal needs, emphasizing sustainable impact rather than temporary solutions. Funds will go towards these programs and really pushing innovation in the charity space. We don't get paid to do this. It's just a responsibility to the world.

Click to view some of our projects

Bread Studios

We created some musical studios for children.

Music Contest

Nike Vice President + Fender CEO as judges

Sneaker Reward System

Kids get Nike shoes after they earn tokens for attendance + work. Make school fun.

Community programs

Strengthing commuinity bonds over time.

Illustrator Image

About the Author:

Mussie founded Bread in 2017 at aged 22.

I grew up in a tiny city with many inequalities. But as kids we thought that's what the rest of the world is like. Stuying honors in chemistry at Auckland University I realised my friends who happened to have attended the most prestigious private schools came from a different world. I was just the lucky one growing up to have the parents I do. So I've always felt a responsibility to make a difference.

I founded this charity with police escorted supercar events (40 Ferraris etc), an idea no one believed. But I neded a way to raise money and with $0 I could make establish massive marketing + predictable revnue which is a struggle for charities. No planning on paper or anything I hate planning, I think the first event was a month after filing the application.

So day one of starting the charity, omg, I need to fund this somehow I guess.. click the button to read the full story

Illustrator Image

About the Illustator:

Meet Ishana, a dedicated 21-year-old who has always been drawn to the complexities of the natural world.

Her academic journey in Biology at university has equipped her with a deep understanding of life's intricacies. But beyond her academic pursuits, Ishana stands out for her remarkable hand-drawn illustrations. Each piece is a testament to her patience, precision, and passion for art. Merging her love for biology with her artistic talents, Ishana's creations are both scientifically accurate and aesthetically pleasing, reflecting the countless hours she invests in perfecting every detail.

Bread's approach

One of our flagship projects is Bread Studios. These are creative spaces within schools and youth homes where children can explore and develop their musical talents. For schools, it's a fantastic way to make learning fun and give students a reason to be excited about education. In youth homes, these studios offer a positive and creative outlet, showing the children that they are valued and have the means to focus on personal development in an enjoyable way.

Just giving doesn't work.

If we were to just give a kid a pair of shoes. It doesn't help the child much in terms of fixing systemic issues. Yes it's a generous gesture but we need a system in place like a above that makes change. Just giving a child a pair of sneakers doesn't make change. It's how it's given. The medium it's given through. Why it's given. Who it's given by.

Limitations of Giving

Rectilinear Propagation

Giving in life is far too linear. Social issues are complex in nature and therefore have a number of different external (and independent) stimuli. One approach may be 100% effective in a perfect world but will still not be effective. e.g. feeding a hungry child will help, but will this really change the course of their life or prolong the issue in the community. It's bandage approach. As cliche as it sounds, teach someone to fish.

Why would giving be so linear? Ease. It's easy to contribute a sum of money and state the value as a quantitative measure for success. It's lazy. e.g. a brand starting a foundation more for trend than reason. The inverse is true for social issues, in my experience the more effort it takes and more innovative the approach, the harder to quantify things.

Figure 1 - Linear giving.

Intermediate Medium.

Giving can be aided by the introduction of an 'intermediate' medium. This medium would have to have a direct relationship to the recipient - one that in the absence of the donor's intended focus presents a unique social issue other than that being addressed.

E.g. a kid needs clothing, for our program we give items to police and they give it to the child. The intermediate act of giving results in the child getting clothing AND increasing police positivity in the community. Helping provide resources and help another social issue in the process.

Figure 2 - Intermediate giving.

Double Rainbow:

I was able to draw on this point thanks to epic advice from an amazing lady Dallas Mavericks (NBA team) CEO Cynthia. My focus following the interaction was to create a system which also involves the parents. At the end of the day the household has the biggest impact on the child. I then created a double intermediate pathway in an attempt to address this issue.

E.g. a kid needs clothing, for our program we give items to police or teachers and they give it to the parent who give it to their child.

The teacher/police develops a supportive relationship with parent (hence community).

The parent/child relationship is strengthened.

The child benefits addressing multiple external stimuli in the process.

Simplicity is a very hard thing to achieve but will ultimately be the most effective form of support. If we were to create for example, a class for parents to attend. Even if we used a video conference, it's taking time out of their already busy day. It's a hassle, it's another chore. By effortlessly introducing something with excitement rather than inertia, we are able to make something realistic.

Figure 2 - Two stage intermediate giving.

Case Study

At Bread, we embrace a multifaceted strategy to address social issues, challenging the traditional notion that charities should focus on a singular approach. In a world where generous funding and numerous organizations coexist with persistent social problems, especially in developed countries like New Zealand, it's clear that conventional methods are insufficient. We witness firsthand the stark contrast between the ample resources available and the continued prevalence of severe social challenges. This discrepancy underscores the need for innovative solutions. At Bread, we're committed to exploring diverse avenues, analyzing their outcomes, and identifying the most effective strategies to make a real difference. Our goal is to not just understand these complex issues but to develop and implement innovative solutions that can drive meaningful change.

We learn and grow by doing not thinking. Good intentions are meaningless.

# Initiative Medium(s) Description
1 Bread Studio School, Youth Home, Social Workers, Teachers, Parents We create musical studios for kids through schools/youth homes. For schools its a great way to make learning fun, create a reason to be excited about school. In youth homes it shows kids that they are valued to have such a cool setup. That their situation in life may be hard but there is an escape to invest and focus on themselves in a fun way.
2 Police Work Police Officers, Children We donate items to children through police officers. Have children ride in supercars brought to the event by officers.
3 Mentoring School, Medical Students, Kids in need We mentor kids in need with medical students through existing schools in lower socioeconomic areas.
3 Uniform Donations School, Parents, Students We buy uniform for students through the school to give to their parents. This is an attempt to increase school attendance, build the relationship with their parent and make sure the kid feels valued.